Archive

Dive into a collection of past posts and rediscover timeless content.

Inside the Signal: How a “TV Impression” Becomes Data

Jan 13, 2026

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4 min read

Inside the Signal: How a “TV Impression” Becomes Data

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

Jan 6, 2026

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4 min read

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

The Performance Pivot: Moving Conversations from CPM to CPA

Dec 23, 2025

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3 min read

The Performance Pivot: Moving Conversations from CPM to CPA

The price gap between Social and Streaming has closed. Here is how to turn that parity into profit.

Agency Playbook

The Conversion Loop: Turning CTV Viewers into Buyers

Dec 9, 2025

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4 min read

The Conversion Loop: Turning CTV Viewers into Buyers

Streaming creates the demand. Here is how to structure the retargeting architecture to capture it.

Inside the Stack

The Hidden Role OEMs Play in CTV Advertising

Nov 20, 2025

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6 min read

The Hidden Role OEMs Play in CTV Advertising

Agency Playbook

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Nov 20, 2025

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5 min read

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Measure What Matters

Nov 20, 2025

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6 min read

Which Metrics Actually Prove CTV ROI?

Agency Playbook

One Channel, Three Pitches: Positioning CTV for Different Client Goals

Nov 20, 2025

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4 min read

One Channel, Three Pitches: Positioning CTV for Different Client Goals

Ad Playbook

Avoiding the Top 5 Mistakes in CTV Advertising

Nov 20, 2025

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5 min read

Avoiding the Top 5 Mistakes in CTV Advertising

Start Here

Nov 20, 2025

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5 min read

How Ads Actually Get to Your Smart TV

Archive

Dive into a collection of past posts and rediscover timeless content.

Inside the Signal: How a “TV Impression” Becomes Data

Inside the Black Box: How Server-Side Ad Insertion (SSAI) Powers CTV

The Performance Pivot: Moving Conversations from CPM to CPA

The Conversion Loop: Turning CTV Viewers into Buyers

The Hidden Role OEMs Play in CTV Advertising

The Rapid Test: Porting Your Winning Social Creative to the Big Screen

Which Metrics Actually Prove CTV ROI?

One Channel, Three Pitches: Positioning CTV for Different Client Goals

Avoiding the Top 5 Mistakes in CTV Advertising

How Ads Actually Get to Your Smart TV

CTV Easy